Due to the short trajectory of the field of the user experience, there are still shortcomings in the user behaviour research within the experience economy era. In spite of the youth of the topic, there is a great dispersion ...

In a global world, where cultures intertwine and where many countries see their population aging, many people is excluded by traditional products and services. Spain is not an exception and there are groups of people that ...

Experience design is increasingly present in bussines activity, and the evaluation of those experiences has become a key to validate the relationship between the designer's proposal and user's perception. Among the wide ...

The assessment tools in the development process must meet a specific conditions to guarantee its application in business. The definition of a method for the multimethod tool Eyeface helps to meet the conditions and their ...

Brand is not just a logo that identifies one seller's product from those of other sellers. Today, it plays a much bigger role. Brand is considered a strategic asset that is able to drive and strengthen innovation and ...

Many assessment tools are used at different stages of development in the process of experience design, and these tools provide to know developed proposal's adequacy. The multimethod tool Eyeface, is made up with two tools ...

Design is a field that reflects more complexity when is valued by the surrounding environment. Knowledge about the activity, sensitivity and the existence of an established culture of design has great significance on this ...

In the current scenario of manufacturing, known as Industry 4.0, companies are integrating new development strategies to deepen the activity linked to innovation. The industry 4.0 describes a reality with a higher degree ...

The multimethod tool Eyeface, consists of two tools (Eye-tracking and FaceReader) and evaluates the experience designed at the stage of conceptualization of ideas. The complex interpretation of experience given by the user ...

One of the most critical tasks of the complex reality that characterizes the experience design is the evaluation phase. In recent years have been created many tools in order to better understand the perception of the user ...