In a global world, where cultures intertwine and where many countries see their population aging, many people is excluded by traditional products and services. Spain is not an exception and there are groups of people that ...

Brand is not just a logo that identifies one seller's product from those of other sellers. Today, it plays a much bigger role. Brand is considered a strategic asset that is able to drive and strengthen innovation and ...

In the current scenario of manufacturing, known as Industry 4.0, companies are integrating new development strategies to deepen the activity linked to innovation. The industry 4.0 describes a reality with a higher degree ...

One of the most critical tasks of the complex reality that characterizes the experience design is the evaluation phase. In recent years have been created many tools in order to better understand the perception of the user ...

Sustainable development is a concept which is widely spread in mass media. However, are the companies ready for dealing with it? The answer to this task is no. This is the reason why IHOBE and the Provincial Council of ...

Sustainable development is a concept which is widely spread in mass media. However, are the companies ready for dealing with it? The answer to this task is no. This is the reason why IHOBE and the Provincial Council of ...