• DISEÑO CENTRADO EN LAS PERSONAS EN DANOBATGROUP RAILWAYS 

      VAL JAUREGI, ESTER; IRIARTE, ION; PEREZ DE ARENAZA, ANDER; ALZAGA, XABIER; ARRIETA, XABIER (2013)
      This paper aims to show how Human Centered Design approach has been incorporated in an industrial company such as DanobatGroup Railways. Industrial companies frequently work within complex value chains where different ...
    • DISEÑO DE SERVICIOS EN ULMA CONSTRUCCION 

      VAL JAUREGI, ESTER; IRIARTE, ION; OLLO, ANDER (2013)
      This paper presents how an industrial company, Ulma Construcción, in collaboration with Mondragon Unibertsitatea, adapted service design concepts to its business reality. Ulma Construcción offers industrialized solutions ...
    • DISEÑO DE SERVICIOS PARA LA PEQUEÑA Y MEDIANA EMPRESA MANUFACTURERA 

      IRIARTE, ION; JUSTEL, DANIEL; VAL, ESTER; GONZALEZ, ITSASO (2013)
      The objective of this communication is to present service design as a key competitive factor for small and medium manufacturing companies. The current context of globalisation and market saturation is leading to the ...
    • ECO-EFICIENCIA PARA LA PEQUEÑA Y MEDIANA EMPRESA DESDE LA PERSPECTIVA DEL DISEÑO 

      IRIARTE, ION; JUSTEL, DANIEL; GONZALEZ, ITSASO (2013)
      The objective of this communication is to present the courses of action that a small and medium enterprise (SME) can adopt concerning the achievement of eco-efficiency. For that, on the one hand a literature review about ...
    • MODULANDO LA PROPUESTA DE VALOR EN EMPRESAS INDUSTRIALES. EL CASO DE DANOBATGROUP RAILWAYS 

      VAL JAUREGI, ESTER; IRIARTE, ION; PEREZ DE ARENAZA, ANDER; ALZAGA, XABIER; ARRIETA, XABIER; PEREZ DE ARENAZA, ANDER (2013)
      This paper shows how DanobatGroup Railways, the company specializing in machinery for the railway industry, undertakes the transition to a hybrid value proposition of products and services. DanobatGroup Railways visualizes ...
    • REFLEXIONES SOBRE LA INVESTIGACIÓN EN DISEÑO 

      IRIARTE, ION; JUSTEL, DANIEL (2013)
      Despite its youth, design is perfecting its research methods day by day. This communication aims to be an initial reflection before starting a design research. First, differences between design practice and design research ...