DIRECCIÓN CREATIVA DE PROYECTOS CREATIVOS

Abstract

Creative projects are characterized by their combination of ambiguity and uncertainty. Project Management techniques intend to reduce the level of both. But it is argued (Guilier, 2015) the convenience on preserving a high level of ambiguities and uncertainties during the creative projects. Creative projects team members are frequently reluctant to follow strict project management procedures. The management of Creative projects requires Project managers to shift their focus from planning and controlling tasks to dealing with persons within and outside the project team (Simon, 2006). This paper reviews the literature about the management of creative projects and proposes a framework which will allow creative project teams and their project managers to select the techniques which would best adapt to their work environment.