Neurodiseño: una propuesta para su desarrollo desde la neurociencia cognitiva

Abstract

This paper presents a review of the existing “state of the art” in the line of research of methodological development in the processes of neurodesign of products, it is intended to show the different approaches used in the study of emotional design in conjunction with neuroscience. This study is based on two main approaches, comparing the perspective of the different cognitive architectures and their projection in the design and development of industrial products, with the experimental approach of neurobiological architectures and their use in neurodesign.

This research allows us to bring the design of products closer to the use experience, understanding the importance of incorporating user emotions as an essential parameter or factor in the product design and development process. The purpose of the study is to illustrate the possibility of a union between the two classical approaches, seeking to achieve a new integrated methodology that proposes a neuro-cognitive approach.