¿ES POSIBLE “GLOBALIZAR” EL DISEÑO FINAL DE PRODUCTOS?

Abstract

Among all emerging concerns regarding the creation of an international product, the most important are raised in the initial design stage. It’s difficult to create successful products for such different markets and may be even harder to try to modify existing products that are already known by users. A misstep at this stage of design (or redesign) could lead to a failure. It’s in this context where product makers raise their main question: Is it possible to pattern the final attributes of products globally and equally valid for every user anywhere in the world? Communication and transport developments are leading to a change in a more than ever globalized world; it would be feasible to argue the possibility of a trend to creating products in a global way. But, watching the users’ behavior to the products and their habits, we can conclude that, in the real life context, user’s cultural characteristics make him to perform different emotions and feelings that a same product can cause. So we cannot establish a final design in most products because of our cultural diversity. Keywords: design; interaction; emotional; innovation; users; globalization