LOS ASPECTOS DEL DISEÑO INDUSTRIAL COMO METODO DIFERENCIADOR DE PRODUCTO: CASO PEQUEÑAS Y MEDIANAS EMPRESAS MEXICANAS

Abstract

Had to the characteristics of the present markets, the strategic management of industrial design constitutes for the companies an essential source of competitive advantages to medium and long term. Nevertheless the present companies are not conscientious of this fact. In this work we will make an exploration of the causes of because the design is not even considered like a part of its enterprise strategy and the measures that take for their knowledge and incorporation in the companies. Of practical form an empirical study is realized to SME’s of manufactures sector in Mexico in questions regarding innovation, design, competences, advanced technologies, project evaluations, team work quality, and customers . Keywords: Innovation, design, SME’s, managerial management, competitiveness