LA INTEGRACIÓN DE INTANGIBLES EN LA DIRECCIÓN DE PROYECTOS DE DESARROLLO RURAL

Abstract

Facing the frequent failure of projects in rural areas with top-down approaches, the has been a promotion of participation of the local people in decisions that affect their territories (bottom-up approach) to promote sustainable regional development (Chambers, 1997; Lusthaus et al., 1999; Horton, 2004; Vazquez-Barquero, 2000). This should promote the progressive strengthening of the local population so that they can acquire a range of skills and knowledge that allow them to manage resources properly and undertake productive activities in their territory (Contreras, 2000). These are intangibles and therefore difficult to measure. Hence, in this research a model of integration of intangibles in rural development projects management is proposed. The model designed supplements and enriches the conceptual framework “Working with People” WWP (Cazorla et al, 2013). Keywords: Project management; intangibles; rural development