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ANÁLISIS E IDENTIFICACIÓN DE UNA NUEVA APLICACIÓN PARA LAS HERRAMIENTAS MULTIMÉTODO EN LA EVALUACIÓN DEL DISEÑO DE EXPERIENCIAS
(2014)
Experience design is increasingly present in bussines activity, and the evaluation of those experiences has become a key to validate the relationship between the designer's proposal and user's perception.
Among the wide ...
DEFINICIÓN DEL PROCEDIMIENTO DE TRABAJO PARA LA EVALUACIÓN DE EXPERIENCIAS DE USUARIO A NIVEL CONCEPTUAL CON LA HERRAMIENTA EYEFACE
(2014)
The assessment tools in the development process must meet a specific conditions to guarantee its application in business. The definition of a method for the multimethod tool Eyeface helps to meet the conditions and their ...
REVISIÓN DE MODELOS PARA LA TRANSFORMACIÓN DE LA MARCA EN PRODUCTOS Y SERVICIOS EN ENTORNOS BUSINESS TO BUSINESS
(2014)
Brand is not just a logo that identifies one seller's product from those of other sellers. Today, it plays a much bigger role. Brand is considered a strategic asset that is able to drive and strengthen innovation and ...
ANÁLISIS DEL COMPORTAMIENTO DE SOPORTES DE PRESENTACIÓN DE IDEAS CONCEPTUALES PARA LA EVALUACIÓN DE EXPERIENCIAS MEDIANTE LA HERRAMIENTA MULTIMÉTODO EYEFACE
(2014)
Many assessment tools are used at different stages of development in the process of experience design, and these tools provide to know developed proposal's adequacy.
The multimethod tool Eyeface, is made up with two tools ...