Browsing Proceedings from the International Congress on Project Management and Engineering by Author "Val Jauregui, Ester"

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LAS HERRAMIENTAS MULTIMÉTODO COMO NUEVA ALTERNATIVA PARA LA EVALUACIÓN DE EXPERIENCIAS ASOCIADAS A PRODUCTOS Y SERVICIOS

Lasa Erle, Ganix; Justel Lozano, Daniel; Val Jauregui, Ester; Iriarte Azpiazu, Ion (2016)

One of the most critical tasks of the complex reality that characterizes the experience design is the evaluation phase. In recent years have been created many tools in order to better understand the perception of the user ...
Modelo para la integración de la innovación no-tecnológica en las organizaciones a través del diseño centrado en las personas

Nazabal Iraolagoitía, Maite; Val Jauregui, Ester; Urrutia Bea, Elisabeth; Iriarte Azpiazu, Ion; García López, Maitane (2019)

Most companies agree about the importance of innovation as a source of competitive advantage, but not so many of them visualize design as a driver for innovation. Even though there are still few companies that understand ...