The studies conducting to the degree in Industrial Design Engineering and Product Development (IDEPD) aim students to acquire, among others, skills related to the perception of subjective impressions evoked by the product ...

Today's society of transparency allows to access to previously unknown product information, generating consumer groups more demanding with the knowledge of the consequences of their purchases. The origin of the products, ...

The generalization of the concept of information transparency and an increasing sensitivity toward green aspects have led to a growing trend toward the incorporation of information related to a product sustainable development ...

Currently, consumers are faced with a market plenty of products with similar features, functionality and aesthetics, being the choice to purchase linked to the subjective customer-related aspects. Emotional design is the ...

The effect of different colors on perceptions and subjective impressions is a widely discussed field in areas such as psychology, marketing or design. For example, red is usually linked to the concept of energy and black ...