DISEÑO EMPÁTICO DE PRODUCTOS DESDE EL ESTUDIO DEL SELF DE LOS USUARIOS

Abstract

Due to current market characteristics, design and product development models are evolving from a design model focused on basic needs proposed by Maslow to a model focused on the hedonistic needs (self). The user´s self are defined through four dimensions, self concept, self-esteem, self-image and self-realization. The objective of this research focuses on how to translate the user's self to a design object, product or environment, to have a sympathetic resonance between user and product. There isn´t a proposal to incorporate the self in product design, thus this research focuses on developing a methodological proposal for reflect the user´s self through product design. In the first phase we try to identify user´s self through questionnaires for define product attributes and critical success factors to formulate a strategy product design. The next phase of the proposed methodology is analyze and establish the relationships between people and objects, for which we use the social constructivist theories, with special attention in Actor-Network Theory, in industrial design.