ANÁLISIS DE LOS PRINCIPALES STAKEHOLDERS DEL PROYECTO DEL DESCUBRIMIENTO DE AMERICA

Abstract

The Discovery of America allows a comprehensive analysis of stakeholder management in a project. The research was divided into three steps. First, identification of key stakeholders, their roles, interests and expectations. Second, classification of their impact on the project. And third, assessing the influence of these stakeholders. In an initial study, key stakeholders would have been Christopher Columbus and Isabella I of Castile, as project manager and sponsor, respectively. However, the analysis of historical evidence shows that the roles are not as clear and how other characters, such as Fray Antonio de Marchena and Fernando II of Aragon, are equally or more crucial roles to complete their first Columbus voyage to America. The research includes the participation of clergy and nobility of the Crown of Castile, investors of the Crown of Aragon or crew members of the ships with interests in favor or against the project.