LA PROSPERIDAD RURAL EN UNA SOCIEDAD AGRARIA: ORIENTACIÓN POR PROYECTOS DESDE EL MODELO WWP

Abstract

The concept of prosperity is being redefined from a new point view that takes into account not only economic aspects but also social ones. This new vision of prosperity is studied within the three dimensions of the Working With People model. The aim of this paper is to illustrate the concept of prosperity in agricultural systems by analyzing a case study in the Region of Murcia, Camposeven, where their new understanding of prosperity in the rural environment and new forms of knowledge and learning have made the society a success and a good practice example. The society Camposeven understands prosperity, not only as economic efficiency, but also as a model where worker’s satisfaction, investment in R + D + i and concern for the environment are key factors for a farm to thrive. This new definition is achieved through different viewpoints: farmers, members of the public sphere, workers of the SAT and people from different agricultural organizations among others. Because of this, Camposeven has committed to organic and biodynamic farming in order to reach a long-term differentiation within a very competitive and traditional agricultural environment –they have increased their sales significantly in just 7 years after its creation.