Browsing CIDIP 2016 (Cartagena) by Author "Agost Torres, María Jesús"

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UNA EXPERIENCIA DE ENSEÑANZA DEL DISEÑO EMOCIONAL EN EL GRADO DE INGENIERÍA EN DISEÑO INDUSTRIAL Y DESARROLLO DE PRODUCTOS

Vergara Monedero, Margarita; Agost Torres, María Jesús; Pérez Belis, Victoria (2016)

Currently, consumers are faced with a market plenty of products with similar features, functionality and aesthetics, being the choice to purchase linked to the subjective customer-related aspects. Emotional design is the ...
SOBRE DIFERENCIAS EN LA RELACIÓN ENTRE COLORES Y SUS SIGNIFICADOS ASOCIADOS, EN FUNCIÓN DEL TIPO DE PRODUCTO

Agost Torres, María Jesús; Vergara Monedero, Margarita; Pérez Belis, Victoria (2016)

The effect of different colors on perceptions and subjective impressions is a widely discussed field in areas such as psychology, marketing or design. For example, red is usually linked to the concept of energy and black ...