INGENIERIA KANSEI: LA INFLUENCIA DE LA ESCALA EN LA APLICACION DEL DIFERENCIAL SEMANTICO
Fecha
2009Autor
Beitia, A.
Vergara, M.
González. de Heredia, A.
Beitia Amondarain, A.
Metadatos
Mostrar el registro completo del ítemResumen
In the current market context products are technically akin. Therefore, there is a need to look for sources of differentiation that will allow companies launch products that will satisfy not just functional and economic needs, but also needs that cater fo
Colecciones
- CIDIP 2009 (Badajoz) [215]