Listar CIDIP 2009 (Badajoz) por autor "Beitia Amondarain, A."
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INGENIERIA KANSEI: LA INFLUENCIA DE LA ESCALA EN LA APLICACION DEL DIFERENCIAL SEMANTICO
Beitia, A.; Vergara, M.; González. de Heredia, A.; Beitia Amondarain, A. (2009)In the current market context products are technically akin. Therefore, there is a need to look for sources of differentiation that will allow companies launch products that will satisfy not just functional and economic ...