Listar CIDIP 2020 (Alcoy) por autor "Viñoles Cebolla, Rosario"
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Análisis de la intención de compra a partir de la comparación morfológica con el producto líder en ventas
Artacho Ramírez, Miguel Ángel; Arrufat Álvarez, José Manuel; Zou, Xiangyu; Viñoles Cebolla, Rosario (2020)A product’s formal aspects have more and more weight in the decision-making processes that induce purchasing. Many meanings and decisive symbolic messages are part of a product’s shape. The purpose of this paper is to ...