Listar CIDIP 2020 (Alcoy) por autor "Pérez-Belis, Victoria"
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Análisis de la percepción de etiquetado de producto utilizando eye-traking. Influencia de los criterios personales
Agost Torres, María Jesús; Pérez-Belis, Victoria (2020)Product labelling of product is a key element in the communication of specific information, with significant influence on consumer’s behavior and decisions. This behavior depends largely, on the one hand, on consumers’ ...