Listar CIDIP 2020 (Alcoy) por autor "Agost Torres, María Jesús"
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Análisis de la percepción de etiquetado de producto utilizando eye-traking. Influencia de los criterios personales
Agost Torres, María Jesús; Pérez-Belis, Victoria (2020)Product labelling of product is a key element in the communication of specific information, with significant influence on consumer’s behavior and decisions. This behavior depends largely, on the one hand, on consumers’ ... -
Análisis de percepciones en función de la técnica de presentación de producto. Comparativa entre realidad virtual, aumentada y rotación 360º.
Agost Torres, María Jesús (2020)Online shopping has caused a radical change in individual-product interaction. In this new context, it is key to optimize product display to ensure that the information offered can be perceived correctly by the consumer, ... -
Representatividad del etiquetado ambiental en función de sus características de diseño
Agost Torres, María Jesús (2020)In the study of perceptions generated by product labelling, their design features are a key element. An essential issue for environmental product labelling to fulfil its communicative function is that it should be ...