Comunicación gráfica de la sostenibilidad en las empresas: análisis a partir de memorias corporativas

Abstract

The sustainability report is the main tool that an organization can use to voluntarily communicate to stakeholders, clear and standardized information related to their environmental, social and economic performance. The use of graphic communication to transmit this information visually is present in most of the sustainability reports. However, until now there is no common framework that establishes the way to communicate this information in a common and efficient way. The objective of this study is to analyse the way in which companies currently communicate graphically sustainability information and identify patterns related to: the use of icons, types of graphics to communicate the evolution / comparison of indicators, scales, colours, fonts, etc. The results of the study will allow to know the current situation, determining if there are common elements of graphic communication between companies and their characteristics. From this, it will be possible to make a proposal of a reference framework or guidelines that allows companies to communicate their sustainability in a common way in order to facilitate their interpretation and understanding.