MÁRGENES DE COMERCIALIZACIÓN DE FRIJOL EN MÉXICO

Abstract

The low prices that the producer of bean (Phaseolusvulgaris L.) receives, that does not allow him to recover the production costs, justifies a study of the different prices levels throughout the productive chain. With the purpose of knowing the situation the various participant agents, in relation to their profit levels, a marketing margins and cost-benefit analysis was done considering seven representative commercial routes for the average year 2003-2005. The calculus of absolute marketing margins was done using difference of prices and the relation cost-benefit was obtained by dividing returns to costs. The results show that the marketing margins represent 55,3% of the retail price and detail stores keep de biggest margin (38,2% of the retail price) compared to other participants of the chain. In the benefitcost analysis, average producer prices turned out to be 14.7% lower thatproduction costs, and only those types of bean that sell at high retail price let the producer get some profit. The average margin gain of the hoarder and wholesaler closet to 10% and the biggest margin gains goes to the detail stores who gets rates of 39.4%. Considering that the distribution of gains is not equitable among all participant agents, it is recommended to support the producers so they can acquire the necessary means of distribution that allow them get their product close to the final consumer, and to promote the sowing of those types of bean which have higher prices. Key words: Phaseolusvulgaris L., benefit cost ratio, commercialization agent, producer, wholesaler, detail.