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    • CIDIP 2008 (Zaragoza)
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    • Proceedings from the International Congress on Project Management and Engineering
    • CIDIP 2008 (Zaragoza)
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    ACTITUD DE LOS CONSUMIDORES FRENTE A LAS ETIQUETAS AMBIENTALES

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    CIIP08_1268_1279.PDF (427.6Kb)
    Date
    2008
    Author
    Pacheco, B.
    Paneque, A.
    Collado, D.
    Viñoles, R.
    Capuz-Rizo, Salvador F.
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    Abstract
    The information associated with a product goes from television advertisements to sellers’ advices. Environmental labelling is a small part of this information, which is more and more important in a market where consumers appreciate being conscious with the environment. In this paper, general results about consumer perception of environmental labelling are shown. The results were obtained from surveys conducted by a sample of the university from several countries. Finally, the results of the study are discussed. Keywords: Labelling, Packaging.
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    http://dspace.aeipro.com/xmlui/handle/123456789/1814
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    • CIDIP 2008 (Zaragoza) [245]

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