ACTITUD DE LOS CONSUMIDORES FRENTE A LAS ETIQUETAS AMBIENTALES

Abstract

The information associated with a product goes from television advertisements to sellers’ advices. Environmental labelling is a small part of this information, which is more and more important in a market where consumers appreciate being conscious with the environment. In this paper, general results about consumer perception of environmental labelling are shown. The results were obtained from surveys conducted by a sample of the university from several countries. Finally, the results of the study are discussed. Keywords: Labelling, Packaging.