HACIA UN MODELO CUANTITATIVO DE PERSONAS
González De Heredia, López De Sabando, Arantxa
Justel, Lozano, Daniel
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Personas is an extended tool in the area of product design and web design. In recent years new disciplines such as service design and strategic design have made the tools of Design Thinking acquire a new character. Thus, it is considered that Personas can help policy makers and managers of healthcare systems in the design of new social policies and new health services that improve the quality of life of an aging society. The diversity existing in society, makes necessary new tools that simplify and support decision making in quantitative data. In this study, a new model of Quantitative Personas is proposed. This tool will be based on existing statistics on dependence and on elderly people. First, different methods of statistical analysis that can help in the identification of population segments are analyzed. In this way, the most appropriate methods are selected for the scope of application. Finally, a method of creating profiles of Personas from these segments is proposed and preliminary profiles are generated. Profiles will be contrasted with professionals in politics and health in future works.
- CIDIP 2018 (Madrid)