PROPUESTA METODOLÓGICA PARA LA MEJORA DE LA CREATIVIDAD EN EL DISEÑO Y DESARROLLO DE PRODUCTOS INDUSTRIALES.

Abstract

The importance of creativity in the design of products is a relevant issue that has become more important as competitiveness has been imposed. Therefore, the improvement of creative abilities of designers is a key aspect in the process of design and development of products. It has been shown that creative capacity is closely related to the way the brain processes information. That is, there is a processing based on linguistic thinking, generally linked to the left hemisphere, that dominates and inhibits, the visual and perceptual processing, linked to the right hemisphere and that would be related to the creative capacity of the individual. Although numerous tools have been developed to improve creativity in fields of application such as psychology, art, sports, etc. which aim to counteract the dominance of the linguistic brain, the application of these tools to the field of Industrial Design has not been able to show its necessary usefulness and effectiveness in the design of products. Therefore, in this paper, the foundations are laid for a specific methodological proposal that improves creativity in the process of design and development of industrial products.