ETIQUETADO DE PRODUCTOS DESDE LA PERSPECTIVA DE ECONOMÍA CIRCULAR

Abstract

Recently, European legislation encourages the design of products considering the principles of circular economy. For this, it is necessary that requirements related to this concep, such as durability, reparability, updating, disassembly and the ease of reuse and recycling, are taken into account during the product design process. However, consumers are who play an important role in the demand of product incorporating these requirements. But to be able to identify these products and to recognize the specific requirements included in them, it is necessary that there is an effective communication of them through the labeling of the product. The objective of this study is to identify the icons that consumers best associate with the design requirements demande for a "circular product". To fulfil this aim, existing icons have been selected and new icons have been designed for each circular requirements rel. After a feedback selection process, 5 icons have been chosen for each of the requirements, which have been analyzed by a representative sample of consumers, in order to select the icon that best represents and communicates each "circular" requirement.