Listar CIDIP 2014 (Alcañiz) por autor "Lidón López, Iván"
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HACIA UN NUEVO ENFOQUE EN LA GESTIÓN DE RIESGOS. LA IMPORTANCIA DEL TRATAMIENTO DE LAS CAUSAS DE RIESGO
Rebollar Rubio, Rubén; Lidón López, Iván; Pérez Cebrian, Alfonso (2014)Projects are subject to an important degree of uncertainty since its inception. This uncertainty results into risks that will have consequences in it, preventing meeting its goals. These deviations suggest that risk ... -
INFLUENCIA DE LAS VARIABLES DE DISEÑO DE LOS ENVASES (BOTELLA Y ETIQUETA) EN LA PERCEPCIÓN DEL CONSUMIDOR DE CERVEZA
Lidón López, Iván; Rebollar Rubio, Rubén; Martin Vallejo, Javier (2014)The design of packaging is a decisive factor in the perception that users have of the product before consumption. In these cases should know precisely what is the most suitable design for the image and values that brands ...