Browsing Proceedings from the International Congress on Project Management and Engineering by Author "Urrutia Bea, Elisabeth"

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Modelo para la integración de la innovación no-tecnológica en las organizaciones a través del diseño centrado en las personas

Nazabal Iraolagoitía, Maite; Val Jauregui, Ester; Urrutia Bea, Elisabeth; Iriarte Azpiazu, Ion; García López, Maitane (2019)

Most companies agree about the importance of innovation as a source of competitive advantage, but not so many of them visualize design as a driver for innovation. Even though there are still few companies that understand ...