Nazabal Iraolagoitía, Maite; Val Jauregui, Ester; Urrutia Bea, Elisabeth; Iriarte Azpiazu, Ion; García López, Maitane (2019)
Most companies agree about the importance of innovation as a source of competitive advantage, but not so many of them visualize design as a driver for innovation. Even though there are still few companies that understand ...