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ANÁLISIS DEL USO Y VALORACIÓN DE DIFERENTES VARIABLES PARA LA EVALUACIÓN DE LA EXPERIENCIA DEL USUARIO EN LAS CREACIONES CONCEPTUALES
In the current social paradigm the economic value is evolving from products and services to experiences. Many companies are expanding their offering into this new framework in order to differentiate themselves from ...
CLASIFICACIÓN DE HERRAMIENTAS Y MÉTODOS PARA LA EVALUACIÓN DE LA EXPERIENCIA DE USUARIO PARA TRACCIONAR SU APLICABILIDAD EN LA EMPRESA
A growing number of companies are offering a new economic value based on the experiences. The new paradigm known as experience economy allows the user to obtain unique experiences based on intangible values, and thus can ...