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ECO-EFICIENCIA PARA LA PEQUEÑA Y MEDIANA EMPRESA DESDE LA PERSPECTIVA DEL DISEÑO
(2013)
The objective of this communication is to present the courses of action that a small and medium enterprise (SME) can adopt concerning the achievement of eco-efficiency. For that, on the one hand a literature review about ...
DISEÑO DE SERVICIOS PARA LA PEQUEÑA Y MEDIANA EMPRESA MANUFACTURERA
(2013)
The objective of this communication is to present service design as a key competitive factor for small and medium manufacturing companies. The current context of globalisation and market saturation is leading to the ...
REFLEXIONES SOBRE LA INVESTIGACIÓN EN DISEÑO
(2013)
Despite its youth, design is perfecting its research methods day by day. This communication aims to be an initial reflection before starting a design research. First, differences between design practice and design research ...
DISEÑO CENTRADO EN LAS PERSONAS EN DANOBATGROUP RAILWAYS
(2013)
This paper aims to show how Human Centered Design approach has been incorporated in an industrial company such as DanobatGroup Railways.
Industrial companies frequently work within complex value chains where different ...
MODULANDO LA PROPUESTA DE VALOR EN EMPRESAS INDUSTRIALES. EL CASO DE DANOBATGROUP RAILWAYS
(2013)
This paper shows how DanobatGroup Railways, the company specializing in machinery for the railway industry, undertakes the transition to a hybrid value proposition of products and services.
DanobatGroup Railways visualizes ...