Listar por autor "Iriarte, Ion"

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    • El caso de dos empresas vascas en busca de capacidades para el diseño de servicios: razones clave 

      Legarda, Iker; Iriarte, Ion; Hoveskog, Maya; Justel, Dani (2019)
      Regardless of the sector in which companies operate, a raising number of service organizations are looking for new approaches capable to offer more competitive value propositions. Literature reveals that service design, ...

    • DISEÑO DE UN ARTEFACTO PARA EL FOMENTO DE LA MOVILIDAD URBANA EN BICICLETA 

      Justel, Daniel; Corres, Iván; Iriarte, Ion; Lasa, Ganix; González, Itsaso (2016)
      This paper describes how MOTIVA-PRO guide was used to design a new device for the promotion of urban cycling. MOTIVA-PRO uses the structure of DBZ’s methodology in order to guide the reflection process regarding families’ ...

    • Integrando las dimensiones de la experiencia de paciente en proyectos de diseño centrado en las personas 

      García-López, Maitane; Gonzalez de Heredia, Arantxa; Val-Jauregui, Ester; Iriarte, Ion (2020)
      Several studies show that a positive Patient Experience (PX) improves health outcomes and the profitability of healthcare services. One of the approaches used to improve PX is Human-Centred Design (HCD), as this employs ...

    • MOTIVA-PRO. INNOVACIÓN A PARTIR DE LAS MOTIVACIONES DE LOS USUARIOS 

      Justel, Daniel; Retegi, Aiur; Iriarte, Ion; Lasa, Ganix; González, Itsaso (2016)
      For many years, design activity has been developed under problem solving perspectives. The basis of this relies on identifying users’ problems to solve them. However, to what extent users really ask for satisfying their ...

    • Revisión Crítica del Uso del Patient Journey Map en el Diseño Centrado en las Personas 

      García-López, Maitane; Val, Ester; Iriarte, Ion; González De Heredia, Arantxa (2021)
      Una eXperiencia de Paciente (PX) positiva conlleva una recuperación del paciente más rápida, mayor seguridad y menores costos para el sistema de salud, por ello constituye un aspecto fundamental para diseñar nuevos servicios ...

    • REVISIÓN DE LA HERRAMIENTA PERSONAS 

      González-De-Heredia, Arantxa; Justel, Daniel; Iriarte, Ion; Beitia, Amaia (2017)
      The knowledge about the user’s needs and stakeholders involved in the development of new products is one of the keys for the innovation. There are numerous tools to meet the real needs of consumers, to empathize with them ...