• DISEÑO EMPÁTICO DE PRODUCTOS DESDE EL ESTUDIO DEL SELF DE LOS USUARIOS 

      Córdoba Roldán, Antonio; Aguayo González, Francisco; Lama Ruiz, Juan Ramón; Ávila Gutierrez, María Jesús; Gonzalez-Regalado Montero, Eduardo (2016)
      Due to current market characteristics, design and product development models are evolving from a design model focused on basic needs proposed by Maslow to a model focused on the hedonistic needs (self). The user´s self are ...
    • PROPUESTA METODOLOGICA DE NEURODISEÑO DE PRODUCTOS DESDE LOS MARCADORES SOMATICOS DE DAMASIO 

      Regal Domínguez, Mª Carmen; De Las Heras García De Vinuesa, Ana; Aguayo González, Francisco; Luque Sendra, Amalia; Gonzalez-Regalado Montero, Eduardo (2017)
      The hypothesis of the somatic markers of Damasio constitutes an instrument from which an explanation is offered to the way articulation of the emotion and the rational thought in the cognitive processes, collected in his ...
    • PROPUESTA METODOLÓGICA PARA LA TRANSFERENCIA DE INNOVACIONES TECNOLÓGICAS A SOLUCIONES DE PRODUCTOS 

      De Las Heras García De Vinuesa, Ana; Luque Sendra, Amalia; Aguayo González, Francisco; Lama Ruíz, Juan Ramón; Gonzalez-Regalado Montero, Eduardo (2016)
      In recent years, it has experienced an explosion in innovation worldwide driven by major advances in research in all fields of engineering into new fields. Hence born the market opportunities for companies with new product ...