LA SERVITIZACIÓN COMO ESTRATEGIA PARA EL DISEÑO Y DESARROLLO DE PRODUCTOS MÁS ECOEFICIENTES

Abstract

According to the ISO 14040:2006 standard, life cycle is defined as the consecutive and interlinked stages of a product system, from raw material extraction to final disposal stages. The Ecodesign methodology takes into account all the environmental aspects at all stages of the product development process, striving for minimising the environmental impact of products throughout their life cycle and identifying, priority areas for action to reduce it. The use of Ecodesign has spread in the industrial sector in the past 20 years with great results in improving the eco-efficiency of products placed on the market. However, due to the voluntary nature that the application of this methodology affects the mode of action of a company, those measures that go against the core of their business model principles have not had much application, rather the opposite. This is especially relevant in relation to the strategies for optimising product life, dematerialisation during manufacture or application of a product - service system, since greater durability threatens the traditional business model based on product sales. This abstract presents a methodology to carry out a change in the business model through the development of new products based on the concept of servitization.