LA RESPONSABILIDAD SOCIAL EN LA REDACCIÓN Y EJECUCIÓN DE PROYECTOS MEDIOAMBIENTALES

Abstract

From the application of ISO 26000 on Corporate Social Responsibility (CSR), the credibility of organizations and how they develop their communication activities is key. In the teaching of the subject "Planning and Execution of Environmental Projects", students are introduced in this dynamic, trying to assimilate how to strengthen links between CSR and the Environment. It is vital to teach them how to integrate new and innovative ideas on existing initiatives, learning from their own and others experience, and how to define strategic objectives of sustainability. It is key to show them how to raise awareness in sustainability should not fall into routine. Inculcating future company managers into the importance of training employees in the meaning of CSR and, with the participation of everyone in the company, not only to foster a sense of belonging, but also to project a good image of it.