PROPUESTA METODOLOGICA DE NEURODISEÑO DE PRODUCTOS DESDE LOS MARCADORES SOMATICOS DE DAMASIO

Abstract

The hypothesis of the somatic markers of Damasio constitutes an instrument from which an explanation is offered to the way articulation of the emotion and the rational thought in the cognitive processes, collected in his book the error of Discard. In the same, it is stable that in the processes of interaction with the context, emotions are the tools from which the decisions of interaction and use are made for the formation of the somatic markers that constitute the experiential cast of use. This theoretical approach, which constitutes a hypothesis, is an opportunity for the formulation of a methodological framework of neurodesign object of the present work. In the same, a model of multisensory neurodevelopment is formulated based on the concept of somatic markers of Damasio and later applied to an industrial product. In the final part, the evaluation of the proposed methodology is carried out based on the state of knowledge of the current neuroscience and indicates possible lines of action for the development of the neurodesign of products.