Listar CIDIP 2017 (Cádiz) por autor "Horna Prat, Eduardo"
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LA RESPUESTA EXPLÍCITA E IMPLÍCITA DEL CONSUMIDOR ANTE LAS IMÁGENES MOSTRADAS EN UN ENVASE ALIMENTARIO: UN ESTUDIO EXPLORATORIO
Gil Pérez, Ignacio; Lidón López, Iván; Rebollar Rubio, Rubén; Minguez Zafra, Javier; Horna Prat, Eduardo (2017)Packaging is a key factor in the perception that consumers have of a product, so it is important to precisely know what the most appropriate design for the message that brands are intended to convey is. The use of images ...