Listar CIDIP 2016 (Cartagena) por autor "Martín Vallejo, Javier"
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INFLUENCIA DE LAS IMÁGENES PRESENTES EN EL ENVASE EN LA PERCEPCIÓN SENSORIAL DEL CONSUMIDOR
Gil Pérez, Ignacio; Rebollar Rubio, Rubén; Lidón López, Iván; Martín Vallejo, Javier (2016)It is known that our perception of food depends on both the intrinsic and the extrinsic factors of the product. Therefore packaging is a key factor in how consumers perceive the product, so it’s essential to precisely know ...