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Análisis de la representatividad de símbolos sobre sostenibilidad de producto, utilizando un equipo de eye-tracking
(2019)
In product labelling it is common to find logos or symbols referring to different information aspects. Particularly, issues regarding sustainability and circular economy in product consumption are increasingly concerning ...
Influencia del uso de nuevas tecnologías de presentación de producto en su percepción: el conocimiento de responsables en venta online
(2019)
In online sales there is no physical interaction with the product, so its perception depends to a large extent on the way it is displayed. Usually, product information is shown through photographs, images from different ...