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Análisis de la representatividad de símbolos sobre sostenibilidad de producto, utilizando un equipo de eye-tracking
(2019)
In product labelling it is common to find logos or symbols referring to different information aspects. Particularly, issues regarding sustainability and circular economy in product consumption are increasingly concerning ...
Influencia del uso de nuevas tecnologías de presentación de producto en su percepción: el conocimiento de responsables en venta online
(2019)
In online sales there is no physical interaction with the product, so its perception depends to a large extent on the way it is displayed. Usually, product information is shown through photographs, images from different ...
Revisión de la utilización de las preguntas guiadas en el ámbito del diseño
(2019)
Guiding Questions are used, among other possibilities, as a method for learn, evaluate and reach new ideas. Within the scope of Engineering Design, they allow driving the designer in the conceptual phase, and they are ...