HACIA NUEVAS FORMAS DE ORGANIZACIÓN DE LA INNOVACIÓN EN LA EMPRESA

Abstract

Innovation is nowadays one of the most effective instruments to deal with the globalization. Therefore, globalization imposes changes in all areas of the company and it affects to the R&D and innovation organization. It involves more competition, especially in international terms, whereupon the need of greater presence abroad becomes more urgent. This is an important. And also increases the need of more productivity and lower breakthrough for the most of the companies in regard to organization. Products, technology, market and clients become more complex costs. The new innovation model requires a complex network that links companies to their competitors, public and private partnership, and also disciplines and actors that had nothing to do up to date. Therefore, apart from the traditional issues involving in the company and the importance of the project as a linking element for the activities, the organization for innovation has also to address other major issues. These are, especially, the connection to R&D and innovation activities abroad (due to companies internationalization) and those ones coming from the open innovation. Keywords: R&D and innovation organization; project organization; innovation management; globalization; open innovation.