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MÉTODOS PARA LA COMPRENSIÓN DEL CLIENTE ¿CUÁNDO MERECEN LA PENA?
(2010)
Because customer understanding, specially at early stages of new product development, has been acknowledged to be a determinant of new product success, researchers have developed different methods that can be used to enhance ...
LA INGENIERÍA KANSEI Y LA INFLUENCIA DEL ACABADO EN LA PERCEPCIÓN HUMANA
(2010)
The criteria applied to product design are no longer merely technology and market oriented. More subjective criteria, such as sensory-emotional ones, are now being acknowledged as a means to attain product differentiation. ...