Listar CIDIP 2010 (Madrid) por autor "Val-Jauregi, Ester"
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MÉTODOS PARA LA COMPRENSIÓN DEL CLIENTE ¿CUÁNDO MERECEN LA PENA?
Val-Jauregi, Ester; Beitia, Alex; Justel, Daniel (2010)Because customer understanding, specially at early stages of new product development, has been acknowledged to be a determinant of new product success, researchers have developed different methods that can be used to enhance ...