SELECCIÓN Y EVALUACIÓN DE PROVEEDORES DE COMERCIO JUSTO MEDIANTE TÉCNICAS MULTICRITERIO

Abstract

Fair Trade has consolidated itself during the last decades as a useful instrument in cooperation for development, especially for small producers in the South. However, there is some concern that a situation of dependency between the producing entities and the organisations that market their products in the developed countries may materialise. To avoid this situation of dependency, the producing organisations must progress and develop in order to become strong, sustainable entities even in traditional competitive markets, out of the protective reach of Fair Trade networks. This paper presents the development of a holistic methodology, based on the application of multicritera techniques, and focused on supporting the selection and assesment process of the Fair Trade Suppliers so as to understand what organisations are ready to enter the Fair Trade Networks and which ones are prepared to make business in the competitive conventional markets. Keywords: cooperation for development, fair trade, multicriteria analysis