Listar CIDIP 2008 (Zaragoza) por autor "Romagni, S. (p)"
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LA MEDIDA DEL FACTOR ESTÉTICO DE LOS PRODUCTOS DE CONSUMO. UN ESTUDIO COMPARADO
Romagni, S. (p); Alcaide Marzal, Jorge; Diego, J.A.; Asensio, S. (2008)Product aesthetics plays a significant and differentiator role on highly competitive markets, so it is reckoned as a strategic factor that the enterprise may use to obtain a competitive sustainable advantage. The manufacturers ...