Listar CIDIP 2008 (Zaragoza) por autor "Benavent, G"
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ANÁLISIS DE LA INFLUENCIA DEL FACTOR ESTÉTICO SOBRE LA PREFERENCIA DEL USUARIO EN PRODUCTOS DE CONSUMO
Alcaide Marzal, Jorge; Diego, J.A.; Asensio, S.; Benavent, G (2008)Aesthetics becomes an essential factor in consumer goods. Given a set of several products of similar performance, their appearance can make a big difference on the purchase decision. Sometimes, product aesthetics perceived ...