DESARROLLO DE PROTOCOLO Y MÉTRICAS DE ANÁLISIS DE INTERESADOS EMPLEANDO LA PERSPECTIVA DE ANÁLISIS DE REDES SOCIALES (ARS).

Abstract

The conventional techniques of stakeholder management emphasize their identification and the definition of the relationship between them and the project. Nevertheless, there is a current need for new approaches that take into account the linkages and relationships generated among the stakeholders themselves, in order to help define key stakeholders, optimize and evaluate the structure and functioning of communications and take correct decisions in where they are involved. Among these approaches, Social Network Analysis (SNA) has emerged as a very useful tool. SNA is based on the use of graphs to represent the system of relations under study, regardless of the nature of these relationships (political, economic, cooperation, conflict, etc.), in order to analyze quantitatively (using metrics and matrices) the functional positions of the stakeholders in the network, their dynamic adaptation processes, or their flows and transactions. This paper explores the conceptual and theoretical orientation of the SNA, evaluating its usefulness in Project Management. Also, it analyzes case studies identified through a bibliographic review as the most relevant in terms of the successful application of the SNA in Project Management.