ANÁLISIS Y DISCUSIÓN DE LA METODOLOGÍA PARA ANALIZAR EL NIVEL DE INTERACCIÓN EN GRUPOS DE DISEÑO PRESENCIALES Y VIRTUALES

Abstract

One of the keys to success in obtaining creative ideas by a design team is the interaction between ideas that are generated. It is common for virtual team members having to communicate via chat, restricting the way people communicate, which could influence the level of creativity of the results rather than the fact itself of the use of the technologies used to communicate. The ultimate aim of this work is to determine if there are any differences in the level of communication of presential and virtual teams while generating creative ideas about a design problem. For this purpose, this paper examines the suitability of the technique of quantitative content analysis (Rourke et al. 2005) using three categories of interaction: designer-designer, designer-content and designer-experiment resources. The analysis carried out shows that the technique used is appropriate to compare the degree of interaction during the process of generating ideas between members of a team with the two types of work: presential and virtual, as all interventions have been classified according to the defined categories and the level of coincidence of the analysis is over 80%.