Listar CIDIP 2014 (Alcañiz) por autor "Martin Vallejo, Javier"
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INFLUENCIA DE LAS VARIABLES DE DISEÑO DE LOS ENVASES (BOTELLA Y ETIQUETA) EN LA PERCEPCIÓN DEL CONSUMIDOR DE CERVEZA
Lidón López, Iván; Rebollar Rubio, Rubén; Martin Vallejo, Javier (2014)The design of packaging is a decisive factor in the perception that users have of the product before consumption. In these cases should know precisely what is the most suitable design for the image and values that brands ...