Buscar
Mostrando ítems 1-2 de 2
Análisis de la percepción de etiquetado de producto utilizando eye-traking. Influencia de los criterios personales
(2020)
Product labelling of product is a key element in the communication of specific information, with significant influence on consumer’s behavior and decisions. This behavior depends largely, on the one hand, on consumers’ ...
Representatividad del etiquetado ambiental en función de sus características de diseño
(2020)
In the study of perceptions generated by product labelling, their design features are a key element. An essential issue for environmental product labelling to fulfil its communicative function is that it should be ...