Gil Pérez, Ignacio; Lidón López, Iván; Rebollar Rubio, Rubén; Minguez Zafra, Javier; Horna Prat, Eduardo (2017)
Packaging is a key factor in the perception that consumers have of a product, so it is important to precisely know what the most appropriate design for the message that brands are intended to convey is. The use of images ...